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Baidu PR chief who sparked PR nightmare over workplace culture is out, state media reports

·1 min

The PR chief of a Chinese search engine has reportedly left her position following a public relations crisis caused by her controversial comments endorsing a demanding workplace culture. The PR chief, Qu Jing, posted videos on a Chinese social media platform where she spoke about her strict management style and unflagging demands on her team. Her remarks sparked backlash from young workers who criticized her aggressive and insensitive approach. Qu later apologized and clarified that her comments did not represent the company’s stance.