Skip to main content

China's 618 Shopping Event Brought in Sales, But Perhaps Not Profits

·1 min

China’s second-largest online shopping event of the year saw significant sales, although not as high as previous years, according to analysts. Retailers like Alibaba and have traditionally used the 618 shopping festival to attract customers with promotions on various products. reported record gross merchandise value (GMV), while Alibaba’s GMV surpassed the previous year.