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Inside Amazon's Push to Crack Trader Joe's—and Dominate Everything

·1 min

When an e-commerce giant was developing a new private-label food brand, the team had a vision to replicate the top 200 items sold at a popular grocery-store chain. To achieve this, they hired a senior manager from the snack-foods business of the rival company. The recruit was unaware of the specific project during her interview in 2015.