This could be Apple's next big thing

Apple is set to kick off its annual Worldwide Developers Conference where it is expected to unveil a partnership with an AI company and introduce generative AI tools for its mobile operating system. The move into AI could boost iPhone sales and services, particularly amidst longer upgrade cycles and economic uncertainty. Apple’s focus on generative AI comes as the technology gains momentum globally. The company is also likely to integrate AI-powered features into Siri and other apps, enhancing user experience.