You're not going crazy — you may actually be paying higher prices than other people

It’s hard to ignore the rising costs of everything these days. But not everyone pays the same price for the same products. Starbucks, for example, may offer personalized promotions based on customers’ purchasing behavior. This strategy, powered by artificial intelligence (AI), aims to encourage customers to buy more or spend more on certain items. Other companies are also using AI to analyze customer data and set individualized prices. With advanced AI capabilities, businesses can accurately predict customers’ future purchases, their willingness to pay, and when and where they’ll make the purchase. This level of personalization goes beyond pricing and extends to targeted messaging and offers. The goal is to attract and retain customers by curating specific offers based on their preferences.